Badass Hair
e-commerce site

Agency:
Heavy Advertising

Services:

• Design and specification
• Data consulting
• e-commerce build (php)
• Online business consulting

About Client:

The Badass Hair collection sucessfully combines international styling with American ideals. It's a unique line of hair products that offers the sophisticated consumer a taste of luxury while retaining a streetwise, badass attitude. This unconventional duality has fuled the brand's groth, giving it a unique home in a crowd.

At it's core, the line is driven by iconclastic stylist Scott Fontana, with q fiercely independant business style and a maddening obsession with quality, Badass Hair is aggressively positioned to offer products which are cutting edge without compromising market viability.